UNICEF Switzerland and Liechtenstein received the Swissfundraising Award today for the most successful campaign of 2022.
This year’s winner of the Swissfundraising Award 2023 is UNICEF Switzerland and Liechtenstein. An expert jury selected the fundraising campaign “Ukraine 2022 – integrated emergency response campaign: Never give up. For every child.” as the year’s most successful campaign. The campaign was outstanding in terms of both donations and reach. In addition to the very high volume of donations received, a broad range of free advertising space was also donated, as advertising materials were offered that did not previously exist. There was also an exceptionally large increase in the number of new donors. These impressive figures convinced the jury to present UNICEF with the Swissfundraising Award for the most successful fundraising campaign.
